For HVAC companies
Revenue in the slow months. Staff for the busy ones.
Every inquiry answered within five minutes, every unsold estimate followed up, and content that explains your pricing before the homeowner asks.
The guarantee
10 booked appointments in 90 days or we work free until you get them.
Exactly what we do
No packages to decode. This is the entire scope of work.
- ✓We shoot your content, a full quarter in one day at your shop
- ✓We post it daily and put ad spend behind what works
- ✓We answer every inquiry within five minutes and book it on your calendar
- ✓We run the shoulder-season campaigns that fill your slow months
- ✓We shoot hiring content so techs come to you
- ✓You own every frame, whether you stay or leave
The two problems nobody solves for you
Outspent by capital that is not yours
The shop two towns over was acquired last year and now runs a media budget you cannot match. That is not a fight to win on spend.
It is a fight to win on recognition. Roll-ups can buy media. They cannot buy an owner the neighborhood already knows.
Defending a price that moved
The homeowner remembers $8,000 in 2021 and is looking at $12,000 now. Each of those conversations costs you either the close or the margin.
We shoot the explanation once and keep it in front of your market, so the number is already understood before you quote it.
Free response-time test.
We call your shop the way a homeowner would, time how long it takes to reach a person, and send you the recording.
Most owners estimate their own response time low, usually by a wide margin.
Three ways to start
Most owners start at the top, because it closes the gap you already have before anything new is added.
Speed-to-Lead Install
Close the gap you already have before adding anything new.
- ✓ Missed-call text-back on every unanswered call
- ✓ Same-day follow-up on every estimate
- ✓ Booking straight onto your calendar
- ✓ Live in about two weeks
One flat setup fee, quoted on the call. Waivable with a 90-day commitment.
Booked-Calendar System
The full system, run monthly, plus the shoulder-season work nobody gets to.
- ✓ We shoot a quarter of content in one day at your shop
- ✓ We cut it and post it daily across your channels
- ✓ We put ad spend behind what performs
- ✓ We answer every inquiry within five minutes and book it
- ✓ We run the shoulder-season maintenance-plan campaigns
- ✓ We shoot the pricing explainers before homeowners ask
- ✓ We shoot hiring content so techs come to you
Billed monthly. Month to month, cancel any month, you own everything.
Market Exclusivity
One HVAC company per market. Your competitor cannot buy this.
- ✓ Everything in Booked-Calendar
- ✓ Content days monthly instead of quarterly
- ✓ Recruiting content for techs
- ✓ Paid ads managed end to end
- ✓ Market exclusivity for as long as you hold it
Billed monthly. Limited by market.
Pricing is quoted on the call, once we know your market and volume.
Against what you have already tried
| Blue Collar Spider | Angi / marketplaces | Generic agency | |
|---|---|---|---|
| Exclusive to you? | Yes. One company per trade, per market | No. Sold to three to five companies at once | Usually not |
| Pay for contacts or results? | Results. Booked and paid | Per contact, closed or not | Monthly retainer, results optional |
| Who owns the content? | You, permanently | No content. You rent the listing | The agency, in most cases |
| Follow-up handled? | Yes. Within five minutes, every time | No. You race four others to the phone | Rarely |
| Underpaid scopes recovered? | Yes, by licensed independent adjusters | No | No |
| Contract length | Month to month | Annual, auto-renewing | Six to twelve months typically |
Exclusive to you?
- Blue Collar Spider
- Yes. One company per trade, per market
- Angi / marketplaces
- No. Sold to three to five companies at once
- Generic agency
- Usually not
Pay for contacts or results?
- Blue Collar Spider
- Results. Booked and paid
- Angi / marketplaces
- Per contact, closed or not
- Generic agency
- Monthly retainer, results optional
Who owns the content?
- Blue Collar Spider
- You, permanently
- Angi / marketplaces
- No content. You rent the listing
- Generic agency
- The agency, in most cases
Follow-up handled?
- Blue Collar Spider
- Yes. Within five minutes, every time
- Angi / marketplaces
- No. You race four others to the phone
- Generic agency
- Rarely
Underpaid scopes recovered?
- Blue Collar Spider
- Yes, by licensed independent adjusters
- Angi / marketplaces
- No
- Generic agency
- No
Contract length
- Blue Collar Spider
- Month to month
- Angi / marketplaces
- Annual, auto-renewing
- Generic agency
- Six to twelve months typically
HVAC owners ask us these
What does the guarantee actually mean?
Ten booked appointments in your first 90 days, or we keep working at no charge until you have them. Booked means a homeowner in your service area, with a real need, on your calendar, who shows. You are not charged for no-shows, out-of-area contacts, or tire-kickers. That definition goes in the agreement so there is nothing to dispute later.
How do we compete with the PE-backed shops outspending us?
Not on budget. Roll-ups run the same creative across forty markets and answer the phone with a call center. You have an owner who can speak to camera and technicians the neighborhood recognizes. That is a real advantage, and it costs less to use than the media budget you would need to match them.
How do we explain a $12,000 quote to someone who paid $8,000 in 2021?
With content, before they receive the quote. Equipment, refrigerant regulation, and labor have all moved since 2021. When the homeowner has already seen you explain that in plain terms, the number reads as the market rather than as margin. We build those explainers into your content day.
Can you help us hire technicians?
Recruiting content is part of the content day. Labour is the binding constraint on most HVAC companies we speak with, because you cannot book more work than you can staff. The same footage that brings homeowners in shows a good technician what working for you looks like.
How fast do you answer inquiries?
Within five minutes, every time, including nights and weekends. Test it before hiring us. Text the number on this page and time the reply.
Ten booked appointments in 90 days.
Or we keep working until you have them. Fifteen minutes to find out whether your market is still open.